While there are many tools for optimizing, analyzing and improving the quality of website performance and SEO, the plethora of available options can be overwhelming and sometimes difficult to familiarize with.
Hence, some of the best tools for performing these functions have been assembled in this article. The tools are grouped into:
- Visitors engagement
You probably won’t make use of all the tools below, but it’s necessary that you get familiar with the top options for your desired website analysis.
Below are 12 of the most effective tools for analyzing and improving website performance and SEO you can easily make use of in various categories as regards website effectiveness.
Uptrends allow testing from over 35 different locations. The final report gotten then gives you an assessment by domain group as well as a waterfall breakdown (waterfall charts helps you to visualize the cumulative effect of sequentially introduced positive and negative value).
This domain group then goes into further details hereby putting the resources into different categories (e.g advertisement, third party, social media and so on.)
Meanwhile, the Waterfall Analysis enables you to determine exactly what elements in your site are causing the greatest delays. It inspects HTTP headers per element, making it easy to analyze root causes.
The Uptrends package comes with social media scripts, content delivery network performance check, user analytics and analysis of video player embeds.
Uptrends offer monitoring for the website itself, web applications, websites on mobile devices and for internal/external servers. It comes with a 30-day free trial.
KeyCDN is a great tool which offers a remarkably quick and light performance test with rich details.
It provides about 14 different locations to choose from and offers the option to either make results private or public. KeyCDN’s speed test reports are a waterfall breakdown and a preview of the website.
The tool is very responsive and works on mobile phone also. From the reports gotten from this tool, you can see the number of HTTP requests made, the size of requested pages, the loading time amongst others.
KeyCDN leverages on its experience of being a real-time Content Delivery Network (CDN) in providing this website performance tool. A CDN comprises of a network of proxy servers and data centers distributed worldwide which offers a high availability and performance in service delivery to customers.
Google PageSpeed Insights happen to be one of the best tools out there for carrying out website performance check. This service grades your sites from the range of 1-100, with above 85 considered as good.
PageSpeed measures two things—the time of the above-the-fold load (i.e, the amount of time it takes for the upper part of the page to load) and time of full page load.
There are desktop and mobile versions of this tool. On mobile reports, there’s a User Experience tool (which is currently in Beta) showing what specific item needs to be addressed and how, and it offers context to why they need to be addressed to improve mobile user experience.
Google PageSpeed Insights give a total picture of the site speed as well as recommendations (e.g image change) on how to improve it.
The awesomeness of Dotcom-monitor is that it allows testing from 25 different locations and on seven different browsers. With other tools, you can only run tests individually from each location. However, with this tool, you can run all global tests all at the same time.
The reports all come in five sections: A summary, the performance, waterfall chart, host analysis, and errors. Due to the interface being so easily accessible, all the information are readily understood.
The service is absolutely free and allows testing through cloud services as well as across national firewalls. Currently, the reports gotten allows you monitor sites performance 24/7 with summaries by locations.
You can check for the fastest and slowest 10% of elements with information provided on the easy-to-read waterfall chart. On top of that, the tool also allows you check for errors and diagnostics.
- Feedback forms
Feedback forms are insightful and needful when looking to understand the reason behind customers’ behavior and should be a tool to have when setting up your website.
Feedback forms come in different formats and stands as a very popular method of data collection. These are usually located on the side or at the bottom of the webpage. However, they can also be set to appear automatically as an overlay after being triggered based on click or browsing behavior.
Feedback forms extract real valuable and actionable insights from your collected responses which enable you to spot problems or opportunities before it becomes too late.
A good example of a feedback form is Jotforms.
- Chat tools
Chat tools have increased in popularity and usage over the years being that they give customers access to communicate with your brand at their own time and terms via a one-on-one contact with your agents.
Most times, these tools have the capability to store customer data in company’s CRM system, allowing the company to keep track of chat sessions.
Similar to chat tools are also tools known as Chatbots. Commonly known as AI systems, these bots respond to users as though they were having a real conversation with them.
WebEngage is an amazing customer engagement tool that enables businesses to gather customer responses and suggestions using laser targeted surveys and as well drive conversions through push notifications.
The tool involves an easy, drag and drop form builder which supports various type of questions to be asked.
With this, you’d be able to collect responses from your targeted visitors directly or through a dedicated URL embedded in an email or probably a tweet.
Needle help companies and brands improve conversions by connecting customers to various knowledgeable experts for different queries.
In order not to outsource this customer support to a team with no first-hand experience or knowledge of your product, Needle offers a wide range of support from a group of experts that understands your product, hereby improving conversions.
Now these members of your support team happen to be your previous and current customers who have been recruited to provide feedback and advice to potential and prospective customers looking to try to your products.
Using the Google webmaster tool is one of the best ways to understand how Google sees your site. Google’s webmaster tools are a wide range of novice-friendly resources that help you to understand the fundamentals of Google search.
One special feature is the Google’s Fetch as Google tool. This tool is highly recommended when troubleshooting for poor SEO performance, as it allows you to see a particular URL just the way Google sees it.
The report gotten from this would help you modify such page for better results and also help isolate problematic codes when you suspect your site has been hacked.
One other great feature of Google Webmaster tools as mentioned above is the PageSpeed Insights. This SEO tool, as earlier discussed, measures the performance of both desktop and mobile sites in terms of speed.
SEO site analyzer is a free SEO tool that analyzes your site using up to 45 individual checks in 6 different categories.
Based on the report, the tool then generates a summary comprising of a numerical score (over hundred) and a count of failed checks.
The SEO site checkup presents a result of the 45 checks using different sections. These sections include: Common SEO Issues, Speed Optimization, Server & Security, Mobile Usability, Social Media, and Semantic Web.
Moz pro tool is an all-in-one tool for increasing business search ranking. With Moz’s collection of research and analyzing tools, you are provided with the resources you need to identify SEO opportunities, build reports, track website growth, as well as optimize overall efforts.
Crawl’s test tool happens to employ Moz’s own web crawler, Rogerbot, to analyze up to 3000 links on a particular URL. Once this is done, users can then receive a report by email giving details of the data for each page the site links to.
The advantage of this is that it helps to identify “crawlability” factors such as duplicated contents and redirects that could affect SEO performances.
WooRank is a premium tool that provides instant web review. Without a premium account, you can only be allowed to generate a limited amount of reports.
This tool offers a 14-day free trial which gives you access to a wide range of unlimited reviews.
The report is divided into 8 sections: Marketing Checklist, SEO, Mobile, Usability, Technologies, Social, Local, Visitors.
As an additional feature, WooRank makes it possible and stress-free for users to download reviews as branded PDFs making company-wide distributions and presentations more streamlined.
While there are many tools for each of the categories discussed above, these are some of the best options to efficiently optimize, analyze and have your site up and running fine.
What tools are you currently using and why? Feel free to leave your comments.
P.s. Interested in growing your business with an effective content marketing and white-hat link building service? Contact us through the services page.